Unethical marketing tactics may bring you some sales…
…but they’ll also eventually:
→ Lead to buyer’s remorse because people bought out of fear vs. empowerment
→ Disappoint customers because your offer or product didn’t live up to every expectation set up on your sales page
→ Fail to bring repeat customers and extend the lifetime value of your leads
Ultimately, old marketing tactics based on fear and dishonest scarcity aren't just wrong, they’re outdated.
(and your customers know it, too)